NAB GUIDELINES FOR ON DEMANDCONTENT SERVICES
The National Association of Broadcasters (“the NAB”) is a voluntary association of South African broadcasters, comprising licensed radio and television broadcasters, as well as entities and associates that operate in the sector.
NAB members provide broadcasting services to the public. Some NAB members also provide on-demand content services.
NAB members are concerned with the protection of users of their on-demand content services and have therefore developed these guidelines to assist the public. The guidelines are intended to cover on-demand content services under the editorial control of NAB members. Where appropriate, the Guidelines have been informed by the Broadcasting Complaints Commission of SA (BCCSA) Code of Conduct for Broadcasters.
The NAB is introducing these guidelines on a pilot basis to assess their feasibility and to consider the effectiveness of the complaints handling process for on-demand content services.
Inthese Guidelines,unlessthecontextindicatesotherwise,awordorexpressionto whichameaninghasbeenassignedintheActhasthemeaningsoassigned.
“Act” meanstheElectronic CommunicationsAct36of2005, as amended;
“childpornography”means child pornography as defined in section 1 of the Criminal Law (Sexual Offences and Related Matters) Amendment Act, 2007 (Act 32 of 2007);
“child” meansapersonundertheageof18years, and childrenshall have the same meaning;
“EPG” means Electronic Programme Guide;
“Films and Publications Act”means the Film and Publications Act 65 of 1996, as amended;
“ICASAAct”meanstheIndependentCommunicationsAuthorityofSouthAfrica Act13of2000, as amended;
“NAB” means the National Association of Broadcasters;
“NAB Member / Member” meansa member of the NAB who pays an annual membership fee;
“Signatory” (Signatories) is a NAB member who has elected to abide by the Guidelines;
“On-demand content service” means a service provided by a signatory, under the signatory’s editorial control,
Examples of on-demand content services may include streaming radio services delivered via the internet, catch-up services (delivered via television platforms, websites or online media players) and television programme archive services.
(a) [male]genitals in a state of arousal or stimulation, real or simulated";
(b) undue display of genitals or of the anal region;
(f) sexual intercourse[whether real or unintended]with a person or a human corpse, including anal or oral sexual intercourse;
(g) sexual contact involving the direct or indirect fondling or touching of the intimate parts of a body, including the breasts, anus, vagina, testicles or penis, with or without any object;
(h) the penetration of a vagina or anus with any object;
(i) oral genital contact; or
(j) oral anal contact.
“user”means a person utilizing the on-demand content service.
2.1 The Signatory mustnotmake available on-demand content which,judged withincontext,sanctions,promotesor glamorizesviolenceorunlawful conductbasedonrace,nationalorethnicorigin,colour,religion,gender, sexual orientation,age,or mental orphysical disability.
2.2 The Signatorymustnotmake available on-demand content which,judged withincontext,amountsto(a) propagandaforwar;(b)incitementof imminentviolence; or(c)theadvocacyofhatred thatisbased onrace,ethnicity,religionor gender andthatconstitutes incitementtocauseharm.
3.1) On-demand content which,judgedwithincontext,amountstobonafidescientific,documentary,dramatic,artistic,or religious content.
3.2) On-demand content whichamountstoadiscussion,argumentoropinionon a matter pertainingtoreligion,beliefor conscience;or
3.3)On-demand content whichamountstoabonafidediscussion,argumentoropinion onamatterofpublic interest.
4.1 The Signatory mustexercise particular caution,as providedbelow,inthedepictionofviolenceinon-demand content specifically directed at children.
4.2 On-demandcontent specifically directed at children and containing real-lifecharacters,violencemay,whether physical, verbal or emotional, only be portrayed when it is essential tothedevelopmentofacharacterandplot.
4.3 Animatedon-demandcontent forchildren,whileacceptedasastylisedformof story-tellingwhichmay containnon-realisticviolence,must nothaveviolenceas itscentraltheme,andmustnotincitedangerousimitation.
4.4 On-demand content specifically directed at childrenmustwithreasonablecaredealwiththemesthat couldthreatentheir senseofsecuritywhenportraying,forexample,domestic conflict,death,crimeor theuseofdrugs or alcohol.
4.5 On-demand content specifically directed at children mustwithreasonablecaredealwith themeswhichcouldinfluencechildrentoimitateactswhichthey seeonscreenor hearabout,suchas theuseofplastic bags as toys,theuseof matchesor theuseofdangeroushouseholdobjectsas toys.
4.6 On-demand content specifically directed at childrenmustnotcontainrealisticscenesofviolencewhichcreatetheimpressionthatviolenceisthepreferredoronlymethodto resolveconflictbetweenindividuals.
4.7 On-demand content specifically directed at childrenmustnotcontainrealisticscenesofviolencewhichminimiseorglossovertheeffectofviolentacts.Any realistic depictionsofviolencemustportray,inhumanterms,theconsequencesof thatviolencetoitsvictims anditsperpetrators.
4.8 On-demand content specifically directed atchildrenmust not contain frightening orotherwiseexcessivespecialeffectsnotrequiredbythestoryline.
4.9 Offensivelanguage,includingprofanityandotherreligiously insensitive material,mustnotbeincluded in content specially designedfor children.
(c)sexual conductwhichdegrades apersoninthesensethat itadvocatesa particularformofhatredbasedongender andwhichconstitutes incitementtocauseharm or which violates the right to human dignity of any person;
(d)explicit sexual conduct;
(e)explicitextremeviolenceor theexplicit effectsthereof;or
(f)explicit inflictionofdomestic violence.
6.1 Where on-demand content contains violence, sex,nudityand/oroffensivelanguage the Signatorymust,where possible, provideadvisoryassistanceincluding,whenapplicable, guidelinesas toage.The advisory may be a prior audio or visual warning, an advisory on the EPG listing, or a warning within the content itself.
6.2 Thefollowingadvisoryagesystemmaybeused:10,13,16and18. Thefollowingsymbolsmay beusedin accordancewiththerelevant on-demand content:V (violence),L (language),N(nudity),S (sex),PG (Parental Guidance), D (drugs/substance abuse), SV (sexual violence).
8.2 News must bepresented in the correct context and in afairmanner,withoutintentionalor negligentdeparturefromthefacts,whetherby:
(b) Material omissions;or
8.3 Onlythatwhichmayreasonablybetrue,havingreasonableregardtothe sourceofthenews,maybepresentedas fact,andsuchfactmustbe statedfairly withreasonableregardtocontextandimportance.